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Internship Detail

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Company Name: CONSORTIUM BOOK SALES & DISTRIBUTION
Description: Consortium grew out of a small book wholesaling cooperative in 1985 to become a full-service book distributor. We quickly earned a reputation as an advocate for independent publishers. Our goal is to foster a vibrant community of independent publishers by distributing a diverse selection of thought-provoking books to the widest possible audience.

This is a fantastic opportunity for an aspiring writer, marketing aficionado, social networking maven or book lover to go backstage and learn!

Have you ever wandered into a bookstore with the intention of picking up a particular book? How did that book come under your radar? Chances are, there was marketing involved. Book marketing is all of the behind-the-scenes stuff that connects a reader to a book. More than just advertising, book marketing includes: creating advance reading copies; outreach to booksellers, librarians, and professors; pitches to reviewers, TV and radio producers for coverage; attendance at tradeshows; book giveaways on blogs and Twitter; and many other activities. As the Consortium Marketing Intern, you will learn about the creative, innovative (and yes, cheap!) ways an independent publisher markets their books.

Projects Include but are not limited to:
• Attend presales and new publisher visits
• Attend meetings: social media planning, digital marketing, hot title, and monthly sales & marketing company meetings
• Assist with writing the weekly marketing newsletters to booksellers and librarians
• Assist with mailing list development
• Assist with e-book marketing research and application, as this area of publishing is quickly growing
• Assist with social media outreach, including weekly #indieview Tweet Chats
• Assist with digital marketing initiatives (such as iPhone apps)
• Assist with library and academic marketing

Immediate Supervisor: Marketing Manager
Availability: 4-6 months; Time requirement: 12-15 hours per week

Length of Internship: 3 months
Requirements: Requirements of the position include:
• Curiosity about publishing and a love of books
• Strong personal initiative & the ability/willingness to work independently & ask a lot of questions
• Willingness to work with several departments on multiple projects
• Ability to organize and prioritize work, and to meet deadlines
• Excellent verbal and written communication skills
• Basic familiarity with Microsoft Office: Word & Excel
Location: Minneapolis, MN
Application Due Date: January 1, 2012 - applications accepted on a rolling basis
Payment: Unpaid, but rich in résumé-building experience! We also work with institutions to grant academic credit.
How To Apply For This Internship: To apply, please spend time on our website, www.cbsd.com, then send a letter of introduction and résumé to: Rachel Zugschwert, Marketing Manager, rzugschwert@cbsd.com
URL www.cbsd.com
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