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| Title: | Publicity & Marketing Manager / Sr. Manager |
| Description: | Kensington Publishing is seeking a Publicity & Marketing Manager who will be responsible for the publicity, marketing, and author support for select fiction titles each month. You will be handling Suspense / Thrillers (both historical and contemporary) with some crossover into Upmarket Fiction.
Candidate should have at least 3 years of experience working with commercial fiction in the communications / public relations / publicity field (preferably within the publishing industry), superior writing skills, established media contacts, the ability to think strategically, a keen sense for reaching niche audiences, and strong skills to strategize, plan, and execute campaigns. The ingenuity to try new and innovative approaches to publicity and marketing is essential, as is the ability to tailor and present the salient aspects of each new title to journalists and editors, potential authors, and events coordinators. Reporting to the Communications Director, you will develop and launch campaigns to promote your assigned titles through both earned and paid exposure. |
| Requirements: | RESPONSIBILITIES:
• Create, develop and implement effective marketing and publicity campaigns for your titles. • Conceive, draft, edit and review marketing content on a daily basis. • Write promotional copy for press releases, pitch letters, catalogs and sponsored content. • Pitch and secure interviews, events, blog tours, partnership opportunities, reviews, brand partnerships and other PR initiatives to promote books / authors. • Provide author support as needed and work with authors to develop their brands. • Maintain records; monitor, track, circulate and analyze relevant media coverage and marketing strategies. • Work closely with colleagues in Communications department to plan large-scale events and fan conventions, including Bouchercon. • Coordinate and collaborate with in-house Social Media Manager as needed. • Identify potential partners and new opportunities for promoting Kensington books and developing authors’ brands. • Present strategies at relevant in-house Sales meetings. QUALIFICATIONS: • At least 3 years of experience in publicity and/or public relations, preferably within the publishing industry. • Established media contacts and familiarity with the outlets, reviewers, producers, creators and influencers who are essential to securing exposure for commercial fiction books and authors. • Proven track record of securing press and executing innovative, successful campaigns. • Excellent writing and promotional copywriting skills. • A keen sense for identifying and reaching niche audiences. • Strong skills to strategize, plan and execute campaigns. • Knowledge and understanding of the publishing process. • A proven ability to generate creative story ideas, pitch angles and pitches. • Ability to take initiative on assigned projects/tasks and work with minimal supervision. • High level of familiarity with Microsoft Office, particularly Outlook, Word, and Excel. • Familiarity with Adobe Suite is a plus. Kensington’s offices are located in Manhattan, with most staff working on a hybrid basis (2 days/week in office), but we are open to fully remote candidates as well. Salary is $50 - $70k/year depending on experience. BENEFITS INCLUDE: • Health; Dental; Bonus; Profit-sharing • Matching 401(k) program • Competitive PTO model • Week off between Christmas and New Year’s + additional holidays • Hybrid and full-time remote work opportunities • Alternating four-day work week between Memorial Day and Labor Day |
| Company: | KENSINGTON PUBLISHING CORPORATION |
| Short Description: | Kensington Publishing is an independent, family-owned commercial publishing house known for the diversity of its authors and books. Founded in 1974, the company is based in New York and can be found online at KensingtonBooks.com. |
| Location: | New York, NY / Hybrid |
| How To Apply For This Job: | To apply, please send resume with writing samples (press release, sample pitch, marketing content, etc. – whatever you think represents your skills!) and a brief description of one or two recent campaigns that you feel you handled successfully to Vida Engstrand, Communications Director: VEngstrand@KensingtonBooks.com. |
| Date Posted: | 6/24/2024 (Ongoing Job Posting) |
