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Title: Digital Marketing Assistant, LBYR
Description: Little, Brown Books for Young Readers, a division of Hachette Book Group, seeks a Digital Marketing Assistant to join our collaborative and enthusiastic Integrated Marketing team. This role reports to the Executive Director of Marketing and supports the Digital Marketing Associate.

Responsibilities:
•Support Digital Marketing Associate and Executive Director of Marketing
•In partnership with the Digital Marketing Associate, manage and grow @LittleBrownYoungReaders and @TheNovl across social media platforms, engaging with and responding directly to readers and authors
•Execute title-specific digital and social media marketing campaigns across the picture book, middle grade, and young adult categories
•Develop and curate branded digital assets and content, including enewsletters, blog posts, quizzes, shareable graphics, memes, downloadable resources, and videos
•Manage the imprint’s websites: LBYR.com, TheNOVL.com, LBArtistAward.com, TheLandofStories.com, and MysteriousBenedictSociety.com
•Strategize and run paid social media advertising campaigns on Facebook Business Manager and Google AdWords with A/B testing and budget optimization
•Track, evaluate, and share marketing and advertising campaign analytics
•Participate in and contribute to the running of industry conferences, consumer festivals, and other events
•Organize and actively participate in meetings
•Handle general administrative responsibilities for the team
Requirements: Qualifications:
•College degree and relevant digital and/or social media internship/work experience
•Interest in book publishing, with a particular enthusiasm for children’s and young adult books
•Proficiency with Adobe Creative Cloud (Photoshop), video editing (Premiere), HTML, CSS, and Squarespace
•Experience with photography, Hootsuite, WordPress, and Google Analytics a plus
•Excellent written, verbal, and social communication skills
•Ability to work within a fast-paced, deadline-driven, collaborative environment
•Proactive problem solver who is creative, positive, goal-driven, and detail-oriented
Company: HACHETTE BOOK GROUP
Location: New York, New York
How To Apply For This Job: Please apply via the link below: https://jobs.jobvite.com/hachette-book-group/job/oQaSbfwN
Date Posted: 1/13/2020


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